Welcome Week
Crown College
Nothing says 'welcome to college' like a crazy welcome experience — so the video should be crazy, too. Right?!
project overview
Tasked to create something that would attract viewers, I went to work — knowing I was going to have to convince my VP that "normal" wasn't going to be best for such a wacky week.
Results
The first year of transitioning from boring normal higher ed welcome week to weird and on-trend hype video came as a shock to many, but a great a shock for most. The response was overwhelmingly positive and has inspired us to keep things weird ever since.
2018 - the first will always be the best.
2019 - the sequel is normally alright, but tries a little too hard.
2020 - the hardest year to make a hype video, but I think we did alright.
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