Crown College
We took a brand we know and love and turned it on its side so more people could love it, too.
project overview
It was time for an update.
The reason people come to Crown isn't academic excellence. It's not even for the traditional college experience. It's for the people.
When we began the quest to refresh Crown's brand, we found language like "academic excellence" is thrown around with little-to-no differentiation in the market, and Crown College made all the same claims.
So we ditched Crown's value statements (Academic Excellence, Christ-Centered, Globally Connected) and went for some language that speaks to who Crown is: Fully Equipped, Jesus Only, Be Known.
And from there, a book was born: Crown College Brand Guidelines.
My main contributions:
- Revitalization of copy standards
- Complete overhaul of photography
- Revamping colors and adding gradients
Results
And then came the fruits.
Once of the foundation was set, we were off to the races and developed a new campaign for the college. In the search for what differentiated Crown from the competition, we found ourselves saying "It's more than that" so often until we realized that's what we'd been searching for. Crown is Going Deeper.
So from the iMac in my living room and with my WFH sweats on, I got to work, sorting through footage I had taken over the last few years. And it came together to make this:
We wrote, we photographed, and we produced some of the best print materials Crown College has ever had.
The Crown College Viewbook
The Crown Online Viewbook
