They've been doing online ed for 20 years — so they were due for an update.
Well, at least that's what I did. But as we searched for something that summarized the value of Crown's online program we found that the flexibility was what made it great. You could complete your coursework anywhere, anytime.
From the anywhere, anytime mindset, we birthed the dark mode version of our webpages, pushing the boundaries of a traditional higher space and leaning into a tech philosophy to design.
After many XD files, we worked with our oversees developers to make it into a reality.
So we created an ad campaign that follows that idea. Study from your car, study from the bar, or even study from the beach.